TASK 1 - Who Am I - Who Are They

Write a LIST OF POSSIBLE CLIENT GROUPS that use graphic design in the development, production, distribution, promotion and/or communication of their products or services. Identify one client group that reflects your current ambitions within the graphic design area (music industry, retail, publishing, education etc.) and focus on identifying:-

• Health & Beauty
• Cosmetics
• Music Industry - band/DJ identity and artwork design
• Editorial - magazine layout 
• Nightlife/festival/gig Promotion
• Food / Drink - packaging
• Retail - label / advert designs 
• Charity - branding and promotion for them. 
• Publishing
• Information / Educational - adverts / billboard / poster designs e.g. Absolute Alcohol 

MUSIC INDUSTRY - this is the client group which I feel the strongest for. It is a very large client group but I have always taken a strong interest and inspiration from the design work such as for; festivals, logo/identity for DJ's, Bands, Singer-Song writers, this may be because I am drawn to the TYPE module and with the music names/identity - the type has to speak for the person / people. 




WHAT ARE THE SKILLS / INTERESTS THAT YOU HAVE AND HOW DO THEY RELATE TO THE NEEDS OF YOUR CLIENT GROUPS

• TYPE - I am very interested and want to specialise in TYPOGRAPHY which is an essential part of design in the Music Industry - designing labels, covers, identities, gig promotion etc
• MUSIC - I have a intense interest for music and the industry, the design part of it especially, always look/compare different artists design work and keep records of it. I used to always buy stuff based on the cover art work (when I brought CDs)
• Networking - can talk/communicate with other people easily 
• I work well with other people and enjoy working together - your ideas are better perfected you can get more responses

WHAT SKILLS ARE NEEDED AND WAHT SKILLS DO YOU NEED TO DEVELOP

• TYPE - I need to have expert typography skills (haven't yet started the type module)
• COLOUR - more extensive knowledge of colour
• BUSINESS - starting the enterprise module, a lot to learn but need to know more about the Music Industry itself rather than just design
• CONNECTIONS - networking and bringing in clients and being able to keep them
• NOTICEABLE WORK - need to learn and start designing work that will get myself noticed, and have something that I can be differentiated against other people. 

WHAT ARE YOU PROFESSIONAL / CREATIVE AIMS AND HOW DO THEY RELATE TO THE NEEDS OF CLIENT GROUPS

• NOTICEABLE - to be different and for my work to stand out against other designers
• Have a better understanding and skill in Typography
• To communicate with clients effectively - keep them coming back to use my design skills