Monday 16 January 2012

LECTURE 7 - Dont get ripped off

You are the only one who has the right to make the copies etc of your work - if you work for a company then you are working off their copy rights. How are you going to prevent people (as a young creative person) not to rip off your ideas. 

  • Leeds college of art pays for a licence so that we can photocopy books  - so we can 'steal' apparently. Huge amount of money. If artists have their work registered or an ISBM number then they may receive a small payment. 



  • The spilling of your mind - your ideas weather you are a; wrighter, designer, artists, game producers, film makers, bar cocktail maker - anything that you could offer to sell. 




NEW INVENSIONS
  • only that things that are new and work in a new way - electronic, chemical things e.g. machinary, software, medicines.
  • This is the first patent - henry mill took out the first copyright. Until then all the writers were in alphabetical order. He re-arranged with vouls and most used letters sda;fljkdf;asdlkjf



  • Record your ideas otherwise you wont get a penny out of it






  • If you want to register you trademark you have to have the logo, specific colours and the TM which means that it shows that it is under investigation. 
  • Once it has been proven that no one else has something like that in the industry then it is 'registered' - R.
  • Macdonalds probably has 100's of different trademarks which apply to different places and different products
  • Logos - are a sign image which shows the values, performa,ce service, history and quality of a brand. It is a single image which you can see on a product and you can instantly understand what kind of promise lies behind the brand. In China they don't have any means to regularly police people who produce fake goods / miss represent the values and quality of brands. Here and in the US it is very strongly policed. 




  • HEINZ is more complicated - strange shape, curved HEINZE, exact shade - these are all registered - so no other company can use that colour with other canned beans product
  • Guinness - shape of the glass, the image, gold leafing and the typeface.



  • Something that appears to be new - the re-arrangement of the features so that it appears to be new. 
  • The kettle - they have reistered the decorative features to how it appears. They haven't changed the product - just registered the decorative features. 
  • Apple would have rights for the software - every curve / size of screen would be registered. Apple is a registered trademark

Check on the interlectual property catalogue before going too far down the line of designing somehting and check that it hasn't already been done. 

COPYRIGHT
Covers all the things that you create - it covers all the things that you create and you don't need to register it. 


2 infringes on 2 parts - it is a copy of an orignal photo and also he uses Obamas typeface. 



















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